5. Creative Branding to get you noticed

Creating the right brand can be difficult, if you don't get it right it can have a negative impact on your sales and ability to keep customers.

This workshop will explain what a strong brand can achieve and how your brand is critical to your ICT company. Your company's brand can say so many things, and by building an appropriate brand you can create a memorable experience that has a strong market presence.

The workshop will help you better understand your company, what branding is, and guide you through a brand pyramid which will help you understand why having a brand indentity is critical for your sales success.

The Benefits:

• Learn how to apply Big Brand Building Disciplines for your business
  
• Receive processes and templates to do your own strategic brand development
  
• Get a personalised assessment of your branding efforts to date as well as your “existing brand potential” and the steps necessary to take your brand to the next level
  
• One lucky attendant will win a one on one Branding Workshop (5 hours) with Gene Stark

Workshop Outline:

• What is a Brand? History and Misconceptions
  
• Why is Branding one of the only sources of competitive advantage left?
  
• Designing a Brand
  
• 22 immutable Laws of Branding
  
• Branding your website
  
• Doing it Yourself vs Getting an Expert? Selecting and managing consultants or agencies
  
• Personalised brand assessment
  
• Discussion and Question time

Presented by: Stark Reality - Gene Stark

23 July 2009
Royal Hobart Yacht Club
Only 15 places available