Learn the secret to designing easy-to-use interfaces to increase sales.

3. Search Engine Optimisation

The objective of Search Engine Optimisation (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings.

This workshop will show you ways to optimise and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

Workshop Outline:

1. Introduction to search engines, search engine users and the search engine opportunity
2. Search engine optimisation (SEO)
a. Overview, goals and objectives
b. Where to start
c. Keyword research
d. Getting the basics right
i. Content
ii. Technical
iii. Linking
e. Link building tactics
f. Implementation and monitoring
g. Lab
3. Paid Search or Adwords
4. Building a web profile
5. Website conversion

Presented by: Bruce Clay Australia

21 May 2009
9:00am - 5:00pm
Only 15 places available

Sales Focused is assisted by a grant from the Intelligent Island Market Access and Partnership Program which is funded by the
Australian Government and administered by the Tasmanian Department of Economic Development.